22 - 27 SEPTEMBER 2026
SIAM PARAGON
151
DAYS TO GO
SCROLL TO DISCOVER
A CELEBRATION OF WATCH CULTURE
Thailand's premier luxury watch event debuts with A CELEBRATION OF WATCH CULTURE, uniting over 20 of the world's most esteemed watch brands for a prestigious, immersive showcase at Siam Paragon, Bangkok's iconic luxury destination.
Discover the latest novelties, rare timepiece showcases, and storytelling symposiums where you can meet brand CEOs and founders. Immerse yourself in exclusive experiences and masterclasses, and explore curated in-store activations. All setting a new benchmark for horological prestige in Southeast Asia.
KEY NUMBERS
5,000
VISITORS EXPECTED
6 Days
OF IMMERSIVE WATCH EXPERIENCES & BRAND ACTIVATIONS
27
LUXURY WATCH BRANDS
100+
NOVELTIES & RARE EXHIBIT TIMEPIECES
WHAT TO EXPECT
Experience Thailand's foremost luxury watch event. A celebration of Watch Culture, horology, craftsmanship, and prestige.
- 20+ global luxury watch brands
- Exclusive novelties and rare timepiece showcases
- Live watchmaking experiences at select boutiques
- Storytelling symposiums with renowned horology experts, brand founders, and CEOs
- Purpose-built 1,000 sqm pavilion at Parc Paragon
- Curated experience zones at Crystal Court & Hall of Fame
Join us at Siam Paragon Bangkok Watch Week
23 - 28 September 2026